UNLOCK $10,000/MO IN GOOGLE ADS GRANT

Master Your Mission:

The Google Ads Grant Training Intensive

Transform your team into a digital powerhouse and secure $120,000 in annual ad spend—at little to no cost to your organization.

At The Loving Marketers, we believe in the power of "teaching a team to fish." While we love managing accounts for our partners, we know that for many nonprofits, the ultimate goal is self-sufficiency. Our 6-week intensive is designed to move your Google Ads strategy from a mystery to a mastered, and producing, internal asset using little-known secret strategies from The Loving Marketers.

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Why Train Your Own Team?

Outsourcing isn't for everyone. If you have a dedicated staff member or a passionate volunteer, training them to handle your Google Ads Grant in-house provides:

Brand Continuity: No one knows your mission's "heart" better than your own team.
Agility: Update campaigns instantly for breaking news, urgent fundraisers, or event shifts.
Long-term Savings: Eliminate monthly management fees and build permanent internal value.

The 6-Week Curriculum: From Setup to Success

This isn't a passive webinar series. It is a hands-on workshop where you build your organization's actual account while your staff learns.

WEEK 1: The Foundation & Compliance Architecture

Before we spend a dime of Google’s money for you, we ensure your house is in order. We walk your team through the rigorous Google for Nonprofits verification process and the technical setup of the Ad Grant account.

Key Outcome: You will walk away with a fully verified, policy-compliant account structure. You’ll understand the "Golden Rules" of the grant—such as maintaining a 5% click-through rate (CTR) and valid conversion tracking—to ensure your $10,000 monthly allotment is never suspended.

WEEK 2: Strategic Intent & Keyword Mapping

We move beyond generic terms to find the "high-intent" phrases your specific audience is typing into Google. We teach your staff how to think like a donor, a volunteer, or a person in need of your services.

Key Outcome: A customized "Keyword Master List" categorized by campaign goals (e.g., Brand Awareness, Fundraising, or Program Sign-ups). Your team will know exactly how to use the Keyword Planner to find low-competition, high-impact search terms.

WEEK 3: Psychology-Driven Ad Copy & Creative

The best technical setup fails if the message doesn't move the heart. We apply our "Loving Marketing" principles to ad writing—balancing emotional resonance with the strict character limits of Google Search Ads.

Key Outcome: A library of "Responsive Search Ads" (RSAs) for your primary programs. Your team will master the art of the Headline and Description, ensuring your ads stand out against competitors and compel users to click.

WEEK 4: Technical Tracking & GA4 Integration

You cannot manage what you do not measure. This week is about the "plumbing" of digital marketing. We show your team how to link Google Ads with Google Analytics 4 (GA4) to track what happens after the click.

Key Outcome: The implementation of "Conversion Actions." Whether it’s a donation confirmation page, a volunteer form submission, or a newsletter sign-up, your team will be able to see exactly which ads are driving real-world results.

WEEK 5: The "Pro-Active" Maintenance Routine

Nonprofit staff are busy. We don't want Google Ads to become a full-time job. We teach your team a streamlined "Weekly Audit" workflow that takes less than 30 minutes but keeps the account thriving.

Key Outcome: Mastery of the Google Ads "Recommendations" engine and the "Search Terms Report." Your staff will know how to add negative keywords to block junk traffic and how to quickly pivot strategy based on weekly performance data.

WEEK 6: Optimization, Scaling, and the Future

In our final week, we analyze the data gathered during the course. We look at what worked, what didn't, and how to scale your successes. We also discuss how to bridge the gap between the Grant and paid "Smart" campaigns if your mission grows beyond the $10k limit.

Key Outcome: A 6-month Digital Growth Roadmap. Your team won't just know how to run ads; they will have a strategic plan for long-term mission expansion using the momentum built during this intensive.

EVERY WEEK: "Office Hours"

Free, live 1 : 1-organization support from one of our professionals each week.

Key Outcome: Live support for your organization's campaign so it can be up and running by the end of the 6 weeks!

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Looking to purchase more than 6 seats for your organization? Contact us below for discounts.

💰 Funding Your Training💰

We want this expertise to be accessible to every nonprofit. Because this course is a professional skill-building program, your organization may be eligible for the national Workforce Innovation and Opportunity Act (WIOA) Grant as administered by your state.

Through WIOA, local workforce boards often provide Incumbent Worker Training (IWT) grants designed to upskill existing staff.

Potential Reimbursement: Many of our partners qualify for 50% to 100% reimbursement of the course costs.
Who Qualifies: Typically, any organization looking to improve the digital literacy and professional capabilities of their current employees.
Our Support: We provide the necessary documentation and curriculum breakdowns required for your WIOA application.
Questions? Contact us below for a free consultation.

How Google Ad Grants Can Transform

Your Nonprofit

Real nonprofits achieving extraordinary results with Google Ad Grants.

Your organization could be next to amplify its impact and reach thousands more supporters every month.

DonorChoose.org

Drove over 5,000 donations using Google Ad Grants, connecting generous donors with teachers and classrooms in need across America. Their strategic campaigns turned searches into meaningful contributions.

SOS Children's Villages India

Increased website traffic by 30%, dramatically expanding their reach to supporters and families. More visibility meant more children finding safe homes and loving care.

- Imagine reaching thousands more supporters every month without increasing your marketing budget. That's the transformative power of Google Ad Grants when managed by experts who care. -

Ready to Own Your Growth?

Don't let $10,000 a month in free advertising go to waste because of a lack of technical knowledge. Invest in your people, and let the Google Ads Grant fuel your mission forever.

Limited to 5 nonprofit cohorts per round (6x/year) to ensure personalized instruction.

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Contact Us

Let's start the conversation about growing your nonprofit's impact. We're here to answer questions and help you take the first step toward your $10K/month Google Ad Grant success.

Get In Touch

Phone: (614) 636-3081

Email: hi@loving.marketing

Hours: Monday-Friday, 10am-6pm EST

Location: Westerville, OH USA

Schedule Your Free Consultation

Fill out our simple form and we'll reach out within 24 hours to discuss your nonprofit's unique needs and Google Ad Grants eligibility.

FREE CONSULTATION

The Loving Marketers

Your trusted partner in nonprofit digital marketing. Together, we'll help more people discover and support your life-changing work.

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